If you give a damn about ethics, you’ve already wondered why the hell it’s no longer taboo (enough) to do something as disgusting as wearing fur. This article from Sunday’s edition of The Guardian, which includes quotes from people who profit from the sale of fur and from PETA co-founder Ingrid Newkirk, definitely merits reading.
(I know many you don’t care for Ms. Newkirk, and certain PETA campaigns definitely leave a bad taste in my mouth, but considering that most media outlets are struggling to attract and keep advertisers these days – and believe me, fashion magazines feature fur so much partly to keep their fur-selling advertisers happy – at least The Guardian is presenting both sides of the issue. Take that, Vogue!)
Writer Elizabeth Day even outs the fur industry’s greenwashing, referring to studies conducted by Ford Motor Company AND the University of Michigan* that indicate the significantly higher amount of energy required to produce a real fur coat (vs. synthetic), though she doesn’t quite have all of her facts straight (leather is NOT a by-product, Ms. Day…please read your own paper’s archives!).
Particularly worth noting is this quote from Newkirk:
“These designers who are given junkets to Scandinavia and are given free material – I hate to call fur a ‘material’ – I suppose they must be desperate. If you’re truly creative, you don’t design with something someone hands you. Fur has lost all its cachet. It’s yesterday. I see prostitutes in Atlantic City wearing fur.“
Which has given me a fantastic idea.
Those who wear fur (and are not in immediate danger of freezing to death if they take it off) choose to do so because they (erroneously) believe it makes them look rich and beautiful. These people are completely self-centered; they rarely, if ever, care about animal cruelty or the environment. The logical thing to do is to remove every last trace of fur’s cachet by consistently associating it with precisely the same sorts of people for whom fur-wearers do not want to be mistaken.
Say there’s a new girl in your neighborhood with a rabbit-fur jacket. Under the guise of being neighborly (and you ARE a good neighbor anyway, aren’t you?), sweetly let her know that the hookers down on Broadway Street wear fur jackets similar to hers; she might want to wear her polar-fleece coat when she goes out.
Or, say a snotty mink-wearer in front of you and your friends at Starbucks yells at the barista. You might choose to say something like this just loud enough for her to hear you:
“God, what a self-entitled slag.”
“I know! Only an overgrown spoiled brat acts that way.”
“She’s probably a hooker. Tacky coat, lower-class manners – no one respectable presents themselves that way.”
“Totally.”
Or, say a fur-wearer is holding a coffee cup and standing outside. Wouldn’t it be awfully embarrassing (for her) if several people plunked loose change into her cup, “innocently” mistaking her for a panhandler? (If she gets bitchy, ask her why she’s dressed like a homeless person if she doesn’t want people to think she actually is homeless.)***
It goes without saying that, in all of these cases, your message will be MUCH more potent if:
- You are well-dressed. Remember, tasteful understatement unless you are a fashion plate!
- You leave the message gear at home (or at least strategically drape your scarf over the “Fur Sucks” button on your messenger bag until she’s gone). It’s counterintuitive for animal-lovers, but trust me, ridiculing fur hags is much more effective if they DON’T realize your true motive. Everyone loves to write off a “freak” or “extremist”, but no one likes being shamed or snickered at by someone they assume is in the majority.
- You are reasonably well-mannered (slightly snarky is okay).
- You have strong enough acting skills to keep a completely straight face (when “mistaking” a fur-wearer for a hooker, anyway).
- If you have an upper-class accent, now’s the time to use it. (If you do not have an upper-class accent, proceed with extreme caution should you dare imitate one; they can be very difficult to get exactly right!)
Ironically, many of the really upper-class people that modern-day fur-wearers seek to emulate rarely, if ever, wear real fur anymore. At a certain level, flaunting money is irredeemably vulgar, and what screams “I’m rich, spoiled, and proud of it” more loudly than a fur coat? Fur is for tasteless nouveaux riches. Truly rich people go for tasteful understatement (case in point: when she was young, Jackie O. wore a cloth coat when mink coats were all the rage, although she certainly could have afforded fur even then).**
Is this a slightly immature idea? Maybe. But it’s definitely far less immature than selfishly and unnecessarily taking another creature’s life without a second thought.
*Note to Ford and U. Mich.: conducting the study again to evaluate how energy-efficient a good fake is these days could bring in very valuable publicity. Green is in, you know. Ditto for compassion. Just don’t let the fur industry bully you into doctoring the results – if that happens, you WILL lose all your credibility when the public finds out.
**Exception: conspicuous outrage. If you come from a well-respected, prominent, and/or notorious family, you can generally wear whatever the hell you want without hearing too many jokes about Bubble or Lady Gaga. However, this only works if you are dressing to express yourself and have a good idea of who you are. Otherwise, you’ll look like you really ARE trying to imitate Lady Gaga…and failing miserably at it.
***Please treat actual homeless people with respect – they are human beings, and many of them have untreated mental illnesses. More than 80% of young homeless people are forced to leave home, often due to abuse. True compassion extends to disadvantaged people, too, so be nice.